Profiling Us All: Inside the Business of Data Surveillance
Jan 20, 2026In this episode, we dive into the world of the surveillance economy—the hidden system powering most of our digital lives. Discover how tech companies collect and transform our every click, search, and scroll into detailed profiles that drive profits, influence content, and shape our experiences online. We unravel the business logic behind data prediction and personalization, examine real-world examples from targeted ads to workplace monitoring, and explore the far-reaching effects on privacy, autonomy, and marginalized communities. We also discuss emerging policy debates, alternatives to indiscriminate data collection, and why awareness is key to protecting your digital future. Stay curious, critical, and informed as we decode the true cost of our connected world.


